Learn more about the cocacola leadership team across our global markets. Organizational analysis the cocacola company introduction. He has led new developments in the cocacola supply chain around the globe, from bottler consolidation in north america in the 1980s, to procurement and supply chain strategies in argentina in the 90s. Leadership strategy of cocacola company limited premium. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at coca cola company in kenya. In 2000 cocacola failed to make the top ten of fortunes annual americas most admired companies list for the first time in ten years. It is essential for every single business unit and especially for such. The paper analyzes leadership and management at coca cola before giving the suitable recommendations. Jan 20, 2019 performance management also helps at identifying gaps in skills and fill them with training. It is a wellknown fact that coca cola company has emerged to be one of the most recognized organizations in the world. Communications experts praise cocacolas recent response to criticisms as an example of firstclass corporate crisis management. Leadership style at coca cola company myassignmenthelp. Cocacolas customer relationship management strategies 123.
How significant and practicably usable is it today, in the light of vast developments in management tools that help assess. Cocacola is also the most valuable brand in the world. A they decided to utilize the bar code software, the stock lists on this machinery were performed manually a timeconsuming, labourintensive undertaking. We have operations in 28 countries spanning 3 continents, reaching 589 million people. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Picture 17 coca cola company as a brand the cocacola company is the worlds largest beverage company. Leadership can be defined as a trait to motivate and empower others by taking up responsibility of a task and turn a vision into reality northouse, 2015.
Analyze this case and conduct a value chain analysis vca for coca cola company 20 marks question two the bcg growthshare matrix is old but has stood the test of time. The cocacola company has been under the leadership of kent muhtar, as its chairman and ceo since april 23, 2009. Oct 31, 20 leadership strategy of coca cola company limited. Human resource management at coca cola company free download as powerpoint presentation. Coca cola company is the largest beverage company in the world. Because management operations have many areas, as active management is the field concerned with the management and direction coca cola can help better manage human resources or technical functions of a company organizations, particularly those relating to development, production, and production.
Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. For example in the 1980s, as competitor pepsi started aggressively targeting cocacola, the company decided to release new coke, a sweeter soda. Founded in the late 19th century, the coca cola company has been through many change management challenges. Founded in the late 19th century, the cocacola company has been through many change management challenges. Cola company, under instructions from the belgian health ministry, withdrew its trade. This paper seeks to examine its strategic process and growth stategy that could account for this trendy growth.
The top management of the company engages in formulating five year longer term plans as well as shorter term planning for the next year or so. Coca cola swot analysis 6 key strengths in 2020 sm insight. The cocacola company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. More this paper has been submitted by user lindsey goff who studied at virginia commonwealth university, usa, with average gpa 3. The cocacola company business overview from the companys financial report. May 17, 2015 the coca cola company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. Arrays of points of sales that cocacola products can roughly be categorised into are. Coca cola international strategic management project report. The cocacola companys distribution strategy marketing. Moreover, development of this department is the first step, the ground on which the future of the company depends. Because of this, coca cola has come up with long term objectives. This case study on operations management in coca cola amatil was written and submitted by your fellow student. Jan 18, 2015 success story of coca cola km the cocacola company and ibm create unique digital media management system o ibm and the cocacola company announced that cocacola is leveraging ibms most advanced digital asset management technology to create a powerful resource for managing archival information.
The effects of this crisis were felt not only within europe, but also in countries as far away as japan and india. In addi tion to cocacola and diet coke, it sells other profitable brands including powerade, minute maid, and dasani water. Introduction the main aim of this advanced vce business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. Besides its namesake cocacola beverage, cocacola currently offers nearly 400 brands in over 200 countries or territories cocacola, in every form classic, diet, caffeine free, cherry, light is the most widely recognized and. Brand management of coke coca cola the coca cola company. Dec 23, 20 introduction of the cocacola company the cocacola company cocacola, the worlds leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Nov 01, 2018 the paper analyzes leadership and management at coca cola before giving the suitable recommendations. Pdf assignment on cocacola company ruhul amin and amirul.
Its the largest manufacturer, distributor and market of nonalcoholic beverage around the world as well as among the largest cooperation in the united states. The company came under a storm of criticism after the new york times charged that cocacola was funding obesity research that attempted to disprove the. Aug 25, 2015 communications experts praise cocacolas recent response to criticisms as an example of firstclass corporate crisis management. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more. John pemberton who made a cough syrup, which he later named coke, which was distributed to atlanta pharmacy. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.
Specifically, they point to the wall street journal oped by cocacola ceo muhtar kent. Performance management also helps at identifying gaps in skills and fill them with training. Cocacola is a globally recognized successful company. Coca cola knowledge management linkedin slideshare. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company.
We are here to refresh the world and make a difference. Analysis of the coca cola company 4605 words 19 pages. The role of an operation management is to deal with the productivity system of cocacola company. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non. Product management cocacola exploring a product, product line or product portfolio, in relation to a chosen company and the positioning of the product in relation to market share, value and product lifecycle stage, considering tools and techniques that the company has or should employ to strengthen their market position. We are the worlds secondlargest bottler of the brands of the cocacola company in terms of volume, with sales of more than 2 billion unit cases, or 50 billion servings, annually. Operations management in coca cola amatil 5390 words case. While considering this we need to have clear idea of development. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Coca cola company has a strong competitive position in the market with rapid growth. Learn more about the coca cola leadership team across our global markets.
Human resource management within the cocacola company. Human resource management within the cocacola company 123. It declares their purpose as a company and serves as the standard against which coca cola company weigh their actions and decisions. Discuss about the leadership style at coca cola company.
It is one of the top companies of the world and has remained as the number 1. Learn more about the coca cola company, our brands, and how we strive to do business the right way. Role of an operation management in coca cola company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks. The vision is to provide outstanding strategic management in the cocacola company system which results in customer preference and loyalty, throughout the companys commitment to them and in an extremely lucrative cocacola corporate considered beverages system. Buffington, a 34year veteran with the cocacola company, has been involved in a variety of strategies for growth and operations excellence. Arrays of points of sales that coca cola products can roughly be categorised into are. This thesis is aimed to affirm the superiority of the cocacola company and to find out its shortcomings in managing customer relationships based on studying the customer relationship management strategy for cocacola company and discussing the comparison between cocacola and pepsi cola, then put forward the corresponding strategies to solve. Discuss about the stratgic management of coca cola. Human resource management within coca cola human resource management is an essential part for any organization. Introduction of the cocacola company the cocacola company cocacola, the worlds leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Analysis of the coca cola company history cocacola enterprises incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.
Aug 15, 2019 this case study on operations management in coca cola amatil was written and submitted by your fellow student. Success story of coca cola km the cocacola company and ibm create unique digital media management system o ibm and the cocacola company announced that cocacola is leveraging ibms most advanced digital asset management technology to create a powerful resource for managing archival information. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Factors influencing strategic change management practices at. Coca cola organizational and management structure free essays. Pdf marketing management project on coca cola mian. Because of this, cocacola has come up with long term objectives. Here we need to identify its resources and system of productivity to deal and design with manufacturing products. This includes focus on water and juices products, and catering to health consciousness of people through introduction of different coke flavor and.
To service global demand, the company has the worlds largest dis. The cocacola company is the worlds largest beverage company. Nov 09, 2019 the coca cola company is a leading multinational company in manufacture, distribution, and marketing of nonalcoholic beverages. Explore the leadership team thats leading the worlds most recognized company. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The role of an operation management is to deal with the productivity system of coca cola company.
Operation management in coca cola company business essay. Strategic business management and planning coca cola company. The cocacola brand is globally valued and recognized. We work closely with the cocacola company to market brands and. The company is well known for its main product, coca cola, which was invented by pharmacist john pemberton in 1886. The vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. The coca cola brand is globally valued and recognized. How management functions are performed at coca cola.
Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Negatively affect our company and materially affect our financial condition, results of operations, and prospects key mitigation actions through a risk management strategy, hedge our exposure to interest rates, exchange rates, and raw material costs. The coca cola company has been under the leadership of kent muhtar, as its chairman and ceo since april 23, 2009. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Solved analyze this case and conduct a value chain. Its members, recruited from the most senior business leaders across all functions, contribute their experience and insight to the evaluation of the companys risk and opportunities. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. It needs to use its internal strengths to develop a market penetration and market development strategy. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can.